OVERVIEW
The Rippl Water Campaign is a multi-layered grassroots and systemic advocacy project designed to address the urgent 2027 water crisis in Corpus Christi. Developed in collaboration with design colleagues, the campaign bridges the gap between individual action and industrial accountability. By positioning Texas A&M University-Corpus Christi (TAMUCC) as the "blueprint" for sustainability, the project moved away from divisive rhetoric toward a solution-focused narrative that empowers the community to protect its most vital resource.
Visual Identity
The brand identity was engineered to feel serious yet approachable, utilizing bold typography and high-contrast visuals to signal the looming April 2027 reservoir exhaustion deadline.
Operational Impact & Guerrilla Marketing
Ephemeral & Social Media: Created a cohesive digital ecosystem to educate the public on water budget deficits.
Guerrilla Marketing: Implemented group-led initiatives to place the 2027 deadline front and center using bold, attention-grabbing type.
Kiosk Video: Developed a focused video to distill complex data—such as the plummeting reservoir levels—into actionable community steps.