Esmé’s Lattes
Brand identity, visual language, and experiential design for a sensory luxury coffee retreat situated on a private island destination.- Brand Identity- Experiential Design- Packaging- Art Direction- Hospitality- Food & Beverage
About the projectConceived as a concept projects focusing in on this immersive resort style experience built to hold Esmé’s Lattes which represents a highly specialized approach to luxury experiential hospitality.

New brand positioning was developed to communicate an atmosphere of a 1920s summer that never quite ended, elevating the act of coffee-making into an old-world culinary art form where every latte is treated like your last sip.To capture the core friction between rigid historical glamour and organic fluidity, abstract biomorphic single-line forms were developed to mimic the natural motion of pouring milk. These visceral visual elements are paired with structural Art Deco typography to weave the brand's narrative across menus, packaging, and environmental signage.Extensive visual research into traditional latte art, the natural flow of rosettas, tulips, and swans, was abstracted and distilled into continuous, single-stroke line drawings. This approach moves away from literal representation, instead trying to capture unique concepts we can take that feel brand ready.A high-contrast color palette of Deep Navy, Rich Gold, Beige, and Warm Brown was constructed to maximize structural contrast and control visual hierarchy across the island’s touchpoints.

Typographically, a highly structural Art Deco display serif is paired with a utilitarian geometric sans-serif, bridging the 1920s era with modern luxury while grounding the fluid illustrations.The primary logo system marries the signature biomorphic mark with this foundational typography. The resulting layout subtly mimics the silhouette of 1920s cloche headwear elements, allowing the fluid element to be extracted as a standalone minimalist emblem that is physically recreated in the foam of the menu items.
A bespoke art direction strategy was established to control the brand’s atmosphere across all mediums. Cooler color temperatures and a subtle, grainy texture are applied to close-up culinary photography to enhance tactility, while rich, heavy warm tones are utilized to set the physical, sunlit scene of the resort space.
The visual language extends seamlessly into physical collateral. Takeaway packaging utilizes the brand’s secondary colors and prominent biomorphic linework to create striking tactile objects. Menus are meticulously divided into curated experiences, presented on a crisp, typography-driven layout.
Positioning the retreat as “The Last Trip You’ll Ever Take,” high-end editorial spreads and gallery-style poster campaigns were developed. By framing individual latte art forms as exclusive fine art, the campaign cements the island as the ultimate sensory sanctuary.